YouTube strategy & advisory

Make your next best video.

Whether you’re just getting started, trying to grow, or ready to take your channel further, I help you understand what’s working, identify opportunities, and build a smarter strategy for what comes next.

Personalized YouTube strategy grounded in firsthand creator experience, competitive intelligence, and what matters most for your channel.

Personally led. Limited availability.

An animated illustration of a channel timeline. Past uploads include ordinary and underperforming videos. Several videos share a pattern, one underperformer shows unrealized potential, and after Now a taller proposed video appears as your next best video, shown as a hypothesis rather than a result.

There’s always something you could be doing better on YouTube.

  • Maybe your channel isn’t growing the way you’d hoped.
  • Maybe you’re getting views, but struggling to turn that attention into something more.
  • Maybe you have plenty of ideas but aren’t sure which ones deserve your time.
  • Or maybe making good videos simply takes more time, effort, and money than it should.

You don’t need more generic YouTube advice. You need to understand what matters most for your channel.

That’s where I come in.

  1. Find your opportunities.

    Understand your audience, explore what’s working in your corner of YouTube, and identify video ideas and directions worth pursuing.

  2. Make stronger videos.

    Improve your content strategy, video concepts, titles, thumbnails, viewer experience, and production approach.

  3. Grow with purpose.

    Build toward what you want from YouTube: more viewers, a stronger audience, qualified leads, increased sales, or a more successful creator business.

Chris, founder of Next Best Video
ChrisFounder, Next Best Video

Meet your strategist

I’ve spent over a decade on the other side of the advice.

I’m Chris, founder of Next Best Video.

I built and grew a consumer technology YouTube channel to more than 470,000 subscribers and nearly 100 million views, including multiple million-view videos.

Along the way, I developed hundreds of videos, built long-term sponsorship relationships, generated millions of affiliate clicks, and created educational products that produced six figures in sales.

I’ve experienced the creative and commercial sides of YouTube firsthand, from finding ideas and developing videos to growing an audience and building a business around it.

More recently, I’ve applied that experience to analyzing YouTube channels and markets, identifying what’s holding channels back, uncovering opportunities they may be missing, and developing stronger strategies for what to make and how to grow.

That’s what I bring to Next Best Video: real creator experience, strategic judgment, and a clear understanding of how to turn insights into better decisions.

A few of my most-watched videos

  • 2.1M viewsThe Apps That Make The iPad Pro Worth Owning (2020)
  • 2M viewsThe Most Useful iPad Tips Video Ever!
  • 1.5M viewsMake Apple’s CarPlay EXTRA Worth It (Apps & Tips)
  • 1.4M viewsThe Best Apple Watch Apps You’ve Been Missing Out On
  • Short1.1M viewsCool iPad Mini Tips & Tricks #Shorts

NBV Advisory

The right strategy for where you are.

Whether you need a fresh perspective on your channel or an experienced strategist in your corner as you grow, there are two ways we can work together.

YouTube Strategy Sprint

$1,000One time

A focused assessment of your channel, goals, and biggest opportunities or challenges.

Get personalized research, clear strategic priorities, actionable recommendations, and a practical plan for what to do next.

Explore the Strategy Sprint

Strategic Advisory

$2,500/month · 3-month minimum

An ongoing strategic partnership to help you grow, strengthen your content, evaluate opportunities, and make better decisions as your channel develops.

Direct access to an experienced creator and strategist, without hiring someone to run your production operation.

Explore Strategic Advisory

Every engagement is personally led by Chris.

For larger organizations, multiple channels, or more substantial strategic needs, custom engagements can also be discussed.

Your channel. Your goals. A strategy built around both.

I don’t believe every channel needs the same advice.

  • A new creator trying to find an audience faces different challenges from an established creator looking to break through a plateau.
  • A business using YouTube to attract customers needs a different approach from a creator building a sponsorship-supported channel.

That’s why I start by understanding what you’re trying to accomplish.

Then I look at the available evidence, your audience, your surrounding YouTube market, and the opportunities or constraints that matter most.

The goal isn’t to overwhelm you with data or a hundred things to fix.

It’s to help you see what matters, understand why, and know what to do next.

What are you trying to accomplish?

Choose a goal to see where I’d start.

Where I’d look first

  1. Who you’re trying to reach and why they’d watch
  2. What that audience already responds to
  3. Where you can offer something meaningfully different
What you’d leave with

A clear starting direction and a plan for your first videos.

Let’s make your next move a better one.

Tell me a little about your channel, what you’re trying to accomplish, and where you’d like help. I’ll personally review your inquiry and let you know whether I think I can help.

No obligation. No lengthy application. Just a conversation about your goals.